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ROOM
ROOM is an industry disrupting adaptive architecture company. Room.com serves as the brand's digital flagship, a feature-rich platform that offers flexibility, fluid integration, and frictionless user experiences.
Business Objective+
Primary touchpoint for brand and category awareness.
Generate marketing qualified leads.
Facilitate high AOV ecommerce transactions.
My Role+
User Interface (UI) Designer
User Experience (UX) Designer
Brand Designer
Product Manager
By the numbers
To quantify the digital success, this snapshot of a few key metrics offers a glimpse into room.com's digital impact.
$100M
Direct Ecomm Transactions
150k
Monthly Unique Visitors
120k
Qualified Leads Generated
Atomic Design System
ROOM’s Design System is using Atomic Design Methodology, composed of five distinct stages working together to create interface design systems in a more deliberate and hierarchical manner. If you want to read more about this methodology, theres a book, Atomic Design by Brad Frost.
Atoms
In the context of a pattern library, interface atoms demonstrate all your base styles at a glance, which can be a helpful reference to keep coming back to as you develop and maintain your design system.
Molecules
In interfaces, molecules are relatively simple groups of UI elements functioning together as a unit. For example, a text input and button can join together to create a form molecule.
Organisms
Organisms are relatively complex UI components composed of groups of molecules and/or atoms and/or other organisms. These organisms form distinct sections of an interface.

Current State
Step Inside

To bridge the gap between physical experience and digital convenience, we created immersive 360° interior experiences for each product. Allowing users to explore and interact with our offerings from anywhere. Take a tour.
Lead Gen

Lead generation is a primary conversion of room.com. Through Spec Sheet Downloads, Showroom Bookings, Contact Sales, Quote Requests, and more, creating a frictionless UX with unintrusive UI, allowing the site to capture data while users stay in flow.
Financing

With the most affordable product being >$5000 (over the standard limit for most business cards) and an AOV of >$20k, we created seamless financing experience. This approachable pricing structure for ecomm ensures accessibility without compromising value.

Future State
The future vision for room.com is to establish a comprehensive platform for exploring, designing, procuring, managing, and reselling all FF&E seamlessly.
Human Interactions,
Online Transactions
To have some sort of conclusion, room.com stands as a beacon for seller-assisted ecommerce - from generating inboud funnel, seamlessly transitioning to "offline" human interactions, to handling high AOV transactions without friction. We extend customer touchpoints far beyond the point of sale and redefine the customer journey, ensuring a seamless and engaging experience throughout. We want to blur the lines of ecomm and revolutionize the way commerce interacts with humans, empowering both sellers and buyers in an ecosystem built for success.


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